Brett Schneider, a marketing veteran who teaches the business of fandom for UCLA Extension, told Fortune he sees the same phenomenon from a consumer perspective—and there is some “gatekeeping” going on, with the risk being that “you alienate the true fans.” In general, Schneider added that he thinks the “corporatization” or “monetization” of fandom is a “really slippery slope.” He disclosed that his wife has worked in Disney’s corporate office for the last seven years and, while he’s not privy to any inside information, he has a “front-row seat” in many ways and they enjoy discussing the ins and outs of the business.
Фото: Евгений Павленко / Коммерсантъ，这一点在新收录的资料中也有详细论述
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19:22, 10 марта 2026Ценности。关于这个话题，新收录的资料提供了深入分析
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